Sex Toy Maker Produces an Actual Non-Porn Film, Because if Hasbro Can...

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Chalk it up to Valentine's Day looming on the horizon or the lowered standard for toy-to-movie adaptations set by Transformers and Teenage Mutant Ninja Turtles, but soon we'll be getting a feature film produced by a company [once] solely known for producing sex toys. Why would someone in the lucrative business of sex toys want to try their hand at filmmaking, where profits are decidedly less guaranteed? Are they just annoyed they weren't asked for product placement in 50 Shades of Grey? According to the company, LELO, the film (called Beyond the Wave starring Casper Van Dien of Starship Troopers) will serve as "a creative intervention to show couples how important it is to physically be with each other and understand each other’s perspective, both inside and outside of the bedroom."

Yes, it's weird, and no it's apparently not a 90-minute long infomercial set in a dystopian future where men and women have chosen to live apart from one another after a history of war and bloodshed (that's the actual premise). In fact, the company's products don't feature in the film at all.

To LELO's credit, they're not going the Hasbro route and trying to spin their sex toys into a Saturday morning cartoon franchise (which I imagine would either be Dildo and the Strap-On Bunch or The Adventures of Vibrato) before making them into Blockbusters, and frankly I have to believe anything, even a dystopian romance film starring Casper Van Dien, will still be better than the recent Teenage Mutant Ninja Turtles.

Here's the press release:

LELO, the world’s leading luxury sex toy brand is making a movie starring Casper Van Dien (Starship Troopers, Sleepy Hollow) and the new trailer, released today, comes with an interactive experience that physically brings couples closer together.

This is the first time a sex toy company has ever made a major movie and before your imagination runs away, it is not a porno. In fact the movie doesn’t even include any of LELO’s award winning pleasure products.

Instead the movie, entitled Beyond the Wave, is a creative intervention to show couples how important it is to physically be with each other and understand each other’s perspective, both inside and outside of the bedroom.

The movie, also starring Emilie Ohana (Paris, Je t’aime) and newcomer Zhu Wei Ling, follows one man’s experience in a post-apocalyptic world where men and women choose to live apart. A chance meeting with the young Noria (Ling) sparks an unforgettable journey for Jacques (Van Dien), one that shows him the importance of understanding another’s perspective. On the surface it’s a love story, but deeper than that, it’s a reminder on how to enrich relationships in an increasingly individualistic and divided world.

The trailer can be viewed at www.BeyondTheWaveMovie.com along with the PlayTogether™ experience(coming soon), that makes couples physically interact with each other to see the trailer from one another’s point of view.

The star of the movie, Casper Van Dien, said: “When I read the script, the project spoke to me on a personal level. I think many people in 2015 can feel lonely and disconnected even when someone is right beside them. Beyond the Wave shows the importance of not only relying on yourself, of not just communicating or spending time with someone, but genuinely trying to understand your partner’s perspective. So many arguments could be avoided if we just paused for a moment and put ourselves in our partner’s shoes.”

With the world’s attention focused on BDSM this Valentine’s Day, thanks to the launch of 50 Shades of Grey, LELO’s intervention aims to bring couples closer together, both physically and emotionally, by showing the value of perspective in relationships.

To view the trailer and interactive experience, plus access exclusive interviews with the cast and crew, visit www.BeyondTheWaveMovie.com. Plus you can keep up to date with all the movie news on the movies official Facebook and Twitter accounts @BTW_MOVIE and @VoiceOfTheWave.

Feb
10
2015
Lex Walker • Editor

He's a TV junkie with a penchant for watching the same movie six times in one sitting. If you really want to understand him you need to have grown up on Sgt. Bilko, Alien, Jurassic Park and Five Easy Pieces playing in an infinite loop. Recommend something to him - he'll watch it.

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