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Earlier today, many game blogs were reporting on and taking pictures of a group of Christian protesters gathering outside of E3 to protest Dante's Inferno, EA's upcoming game based on Dante's classic Divine Comedy. The protesters were holding up ludicrous signs like "EA = Electronic Antichrist" and "Hell is not a game," even talking to reporters to explain how the game is disrespectful to the Bible.

Of course, many are quick to be skeptical of the protest, correctly guessing that this is just EA's idea of viral marketing.

The protesters were calling themselves The SAVED Group (Salvationists Against Virtual and Eternal Damnation) and shilling their website on pamphlets. A website that talks about nothing but Dante's Inferno and links to both its official website and its trailer.

You see, real Christians? When you protest/boycott something, you're only helping the sale of the product. That's how controversy works.

In the action-adventure game, you play Dante, going on a quest through hell to rescue your love Beatrice from the clutches of Lucifer. It will be released on PS3, XBox 360 and PSP.